You have a nice logo and brand colors. You are posting consistent content, showing up for your audience, doing everything you promise you will do, and being as authentic as you can possibly be. But, you are still not getting the right eyes on your brand. This is such a frustrating feeling. I know! I have been there. Let’s dig into why your branding isn’t working.
Where Are you?
You need to make sure you are on the right platforms. My clients are not on Instagram as much as they are on LinkedIn. LinkedIn is a versatile community where I can share my expertise and people will listen to it because that is exactly what they are looking for.
On Instagram people are mostly looking for other things, and that’s okay! But you need to find out which platforms you are meant to be on and where you can excel. Put your branding there, and it will heighten your business’s visibility.
You Waited
You may have waited to establish a strong visual brand because you didn’t have the money, were too busy, or you don’t have the mindset to get there. There are a few things you need to establish before you create your brand so that it will convert for you. This way, when you are ready to establish who you are and what your purpose is your brand will reflect that.
This is one of the most important things you can do when you are rebranding or establishing a brand because you will then shine through your branding and create a larger impact on the world.
Your branding needs to be well thought out, researched with proven educational purposes behind each element, scalable, and it needs not to be ignored. Even if you have lots of other things you are dealing with, you need to focus on your brand. Your visual branding is a critical piece of building a successful business.
An Example
Even as a brand artist creating my own brand has been a rocky path. I was so busy putting all of my attention into other brands that I didn’t have time to pay attention to my own. The things that I did to push my brand further were rebranding when it was appropriate and have creating a brand that will now scale with me as a person.
Helping the earth and giving back to the bees are key values that I like to hold. I incorporated these values into my brand with a few different elements. I use plantable cards so when I send a thank you note or a business card the paper is seeded and will grow wildflowers when it is planted in soil.
I use florals thorough my brand to tie the environment into the bees and I also use honey combs thought by brand. My logo is a honeycomb. I wanted a subtle way to show my brand and make it stand out. The honey comb logo worked perfectly.
